Now that you have collected and segmented your contacts, it’s time to write all your copy and create all your visuals. You can also use short URLs to track the amount of traffic driven to Product Hunt. You can use several products to send out these emails. If people like your product, they will upvote it and comment on it. That way, you don’t have to ask for upvotes anyway. Only write to people that you are in contact with and who you are sure will be interested in your Product Hunt launch. Product Hunt explicitly warns you not to ask for upvotes, so don’t. Pro Tip: We find it especially fruitful to reach out to the LinkedIn contacts of companies’ CEOs (you can do that here). Systematically look through all the communities you are a part of and create lists of email addresses segmented into separate CSVs so you can send them emails on the launch date with copy they’ll respond to. In our experience, you need 30–35 upvotes fast at the beginning to propel yourself up to the Popular section.Įven if you decide to find a Hunter with rights to hunt you into the Popular section, your network will still be essential.Reach out to them before your launch date and prepare them to act because time is of essence: The faster you get your upvotes, the easier it is to land in the Popular section.Another option is to have a big network that you can mobilise.Reaching out into startup-oriented Slack groups like the Startup Study Group is also a great way to find Hunters!.That will help you convince them to hunt you. Try finding someone who has hunted similar products before.If you take this road, be prepared for a week of tweeting and emailing until you pair up with your chosen Hunter.Several sites can help you find a hunter, such as WhoHunt, Hunter Data and Uberhunters.These early users of the platform have the ability to put your product right at the top of the Popular page. As mentioned before, some Hunters have more rights than others. ![]() When you’re faced with being buried in the Newest section, you really only have two options: ![]() Mere mortals first have to earn commenting rights then, after a while, they have the option to hunt products but only in the Newest section.įriends in high places vs. These selected few have the right to place products right on the front page in the Popular section. Lately, Product Hunt has been trying to make the system more democratic, but an air of elitism still exists. In the beginning, Ryan Hoover, the founder of PH, decided to give special rights to a limited number of influential people in Silicon Valley. For this, we have to go back to the beginnings of Product Hunt. Newest tabsīefore we talk about actually choosing a Hunter, we have to talk about the Popular and Newest tabs on the site. You should start preparing at least one week in advance. EisenhowerĮisenhower’s quote couldn’t be more true for launching on Product Hunt. Before launching ‘In preparing for battle I have always found that plans are useless, but planning is indispensable.’ - Dwight D. ![]() Later we’ll talk about why that’s so important. This playbook provides actionable insights into how to launch products on Product Hunt based on our experiences launching four products ( Son of a Tailor, Duuoo, Lurchr and Walkie) that all landed in lists of the top-ranked products. It gives you access to a community of early adopters, those who build and break the startup scene. Product Hunt is a great platform for getting your first customers.
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